Strategy determines the direction in which a company is headed. E. J. McKay believes well formulated business strategy are instrumental to the success of an M&A or corporate finance transaction, and in most engagements our bankers work closely with our clients in deciphering the competitive dynamics of brand, channels, distributions, sales, marketing, operations, supply chain, logistics, regulations, labor and other issues crucial to the management, before embarking on a financial transaction. Quite often we are retained to conduct target search and opportunity discoveries before the commencement of a financial transaction. At E. J. McKay, we believe strategies are fact based and analytically derived, meanwhile we also believe strategies happen in actions, and we interact with our clients in real time during a transaction, ensuring that business directions of a transaction is fine tuned to the last minute.